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2. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities. [65] Advertising online offers better returns than in other media. [76]: 1

3. Small business - Wikipedia

   en.wikipedia.org/wiki/Small_business

   Social media has become an affordable route of marketing for small businesses. It is a fraction of the cost of traditional marketing and small businesses can do it themselves or find small social marketing agencies that they can hire out for a small fee. Statistically, social media marketing has a higher lead-to-close rate than traditional media.

4. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

5. The 4 Best Online Small Businesses To Start Now - AOL

   www.aol.com/4-best-online-small-businesses...

   For better or worse, the COVID-19 pandemic pushed Americans to live more of their lives via the web. From working to learning to shopping, many in-person activities are now done partially or fully...

6. Advertising - AOL Help

   help.aol.com/products/advertising

   AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.

7. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of "get a free drink with a copy of this tweet".