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The firm created the first Dealer Attitude Study in 1976 and the U.S. Automotive Customer Satisfaction Index in 1981. [15] [16] Subaru paid J.D. Power to mention the results of their ranking in the J.D. Power Awards in 1984 and became the first company to mention their results in a television commercial, which aired during Super Bowl XVIII ...
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In 1972, the company first drew national attention when Julie P. Power, David Power's wife, discovered a design flaw in certain Mazda automobiles, which was then publicized by The Wall Street Journal. In the following years, J. D. Power and Associates became well known for its automotive customer satisfaction rankings. [4]
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Car and Driver included the Alliance on its list of "The 10 Most Embarrassing Award Winners in History", using the piece to apologize for placing the Alliance on their 10 Best list in 1983 and continued by writing, "The Alliance proved that Wisconsin workers could assemble a Renault with the same indifference to quality that was a hallmark of ...
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