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From 1992 to 1999, the brand's main slogan was "Just wait'll we get our Hanes on you." [12] The slogan was revived in 2005, with celebrity endorsements including Michael Jordan, Matthew Perry and Marisa Tomei, as "Look who we've got our Hanes on now." [12] In 1996, Hanes was a major sponsor of the Atlanta Olympics.
On July 15, 2016, Hanes acquired the Australian-based clothing and underwear and clothing company Pacific Brands [13] In October 2017, Hanes announced a $60 million acquisition of Norcross, GA based Alternative Apparel. [14] In 2018, the company opened its first brick-and-mortar Champion brand retail store in Los Angeles. [15]
In 2006 Sara Lee spun off its apparel company into HanesBrands Inc. [3] HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Maidenform, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro ...
These bestselling Hanes shorts are down to $9: 'Just right for my 67-year-old body'
Cotton high-waisted briefs with full coverage, granny panties, are on trend thanks to Gen-Z and celebrities. Hoda Kotb and Jenna Bush Hager weigh in on the topic.
Originally founded 1976, Underalls was a brand of undergarments for women manufactured by the Hanes hosiery and underwear company of North Carolina and marketed in the United States, Canada, and Mexico. The original product was noted for being a combination of pantyhose and panties together, to prevent panty lines.