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  2. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    This requires large retail enterprises to establish a customer-oriented trading relationship with the customer relationship market. Retail stores are typically located where market opportunities are optimal – high traffic areas, central business districts. Selecting the right site can be a major success factor.

  3. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Determine the key strengths – for example price, service, convenience, inventory, etc. Rank the key success factors by giving each one a weighting – The sum of all the weightings must add up to one. Rate each competitor on each of the key success factors. Multiply each cell in the matrix by the factor weighting. Two additional columns can ...

  4. Critical success factor - Wikipedia

    en.wikipedia.org/wiki/Critical_success_factor

    Main success keys. A CSF is a critical factor or activity that is required for ensuring the success of a company or an organization. The term was initially used in the world of data analysis and business analysis. For example, a CSF for a successful Information Technology project is user involvement. [2] Critical success factors should not be ...

  5. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    For a business to have a customer value proposition, there is a set of key components that businesses need to focus, discuss and follow in order to gain and achieve success. The key components are: "developing a customer value proposition starts with an analysis of customers' needs, competitors' offerings, and the firm's strength to be ...

  6. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    Performance indicators differ from business drivers and aims (or goals). A school might consider the failure rate of its students as a key performance indicator which might help the school understand its position in the educational community, whereas a business might consider the percentage of income from returning customers as a potential KPI.

  7. Retail - Wikipedia

    en.wikipedia.org/wiki/Retail

    Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers , directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit .

  8. Profit Impact of Market Strategy - Wikipedia

    en.wikipedia.org/wiki/Profit_Impact_of_Market...

    Trade and services companies account for less than 10% of total companies and yet represent a fairly large sample (over 250) of strategic business units in this category. About half of the business units in the PIMS database market their products or services nationally in the United States or Canada, while 11% serve regional markets in North ...

  9. Sales management - Wikipedia

    en.wikipedia.org/wiki/Sales_management

    Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations.It is an important business function as net sales, through the sale of products and services and resulting profit, drive most commercial business.

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