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  2. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Determine the key strengths – for example price, service, convenience, inventory, etc. Rank the key success factors by giving each one a weighting – The sum of all the weightings must add up to one. Rate each competitor on each of the key success factors. Multiply each cell in the matrix by the factor weighting. Two additional columns can ...

  3. Critical success factor - Wikipedia

    en.wikipedia.org/wiki/Critical_success_factor

    Critical success factor (CSF) is a management term for an element necessary for an organization or project to achieve its mission. To achieve their goals they need to be aware of each key success factor (KSF) and the variations between the keys and the different roles key result area (KRA). [1] Main success keys.

  4. Profit Impact of Market Strategy - Wikipedia

    en.wikipedia.org/wiki/Profit_Impact_of_Market...

    PIMS Associates in London has been the worldwide competence and design center for PIMS since the 1990s and has been part of Malik Management (Fredmund Malik) in St. Gallen (Switzerland) since 2005. The PIMS project analyses the data they had gathered to identify the options, problems, resources and opportunities faced by each SBU.

  5. Omnichannel retail strategy - Wikipedia

    en.wikipedia.org/wiki/Omnichannel_retail_strategy

    Omnichannel retail strategy, originally also known in the U.K. as bricks and clicks, [citation needed] is a business model by which a company integrates both offline and online presences, sometimes with the third extra flips (physical catalogs).

  6. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...

  7. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [ 2 ]

  8. Strategic business unit - Wikipedia

    en.wikipedia.org/wiki/Strategic_business_unit

    A strategic business unit (SBU) in business strategic management, is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.

  9. Service economy - Wikipedia

    en.wikipedia.org/wiki/Service_economy

    Designing a proper go-to-market strategy (aligned with an operations strategy) is key success factor for the PSS to be successfully introduced on the market. The 5Cs marketing framework analysis shall be applied: Context (PESTEL analysis) Customer; Competition; Collaborators (suppliers and distributors)