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Sixt SE is an international mobility service provider with about 2,000 locations in more than 100 countries. [5] Sixt SE acts as a parent and holding company of the Sixt Group [6], which is internationally active in the business areas of vehicle rental, car sharing, ride-hailing, and subscription.
Launched in 2007, [1] [2] Amazon Vine is an internal service of Amazon.com that allows manufacturers and publishers to receive reviews for their products on Amazon. [ 3 ] [ 4 ] [ 5 ] Companies pay a fee to Amazon and provide products for review.
Amazon allows users to submit reviews to the web page of each product. Reviewers must rate the product on a rating scale from one to five stars. Amazon provides a badging option for reviewers which indicates the real name of the reviewer (based on confirmation of a credit card account) or which indicates that the reviewer is one of the top ...
Spore was review bombed on Amazon in 2008 after publisher Electronic Arts incorporated a digital rights management (DRM) system that limited buyers' ability to install the game more than three times. This system was meant to prevent piracy, but ultimately led to a coordinated backlash with buyers feeling like they were "renting a broken game."
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
As customer reviews have become integral to Amazon marketing, reviews have been challenged on accuracy and ethical grounds. [356] In 2004, The New York Times [357] reported that a glitch in the Amazon Canada website revealed that a number of book reviews had been written by authors of their own books or of competing books. Amazon changed its ...