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Rhetorical scholar John M. Murphy argues that rhetorical traditions consist of common patterns of language use and organized "social knowledge" of communities that make resources available for the invention of effective arguments. [15] Invention allows these rhetorical traditions to be adapted across cultural differences or situations.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
David Bartholomae suggests that students must be assimilated to a specialized discourse in order to write; he writes that students "have to invent the university by assembling and mimicking its language," learning the "requirements of [academic] convention," and understanding the "history of a discipline" in order to successfully write and ...
The early interest in rhetorical studies was a movement away from elocution as taught in English departments in the United States, and an attempt to refocus rhetorical studies from delivery-only to civic engagement and a "rich complexity" of the nature of rhetoric.
Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate. . Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the ...
All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how" something is written by introducing the setting in which it was created. [10]
Digital rhetoric is an extension of human communication—taking place in a digital sphere. [1]Digital rhetoric is communication that exists in the digital sphere. It can be expressed in many different forms, including text, images, videos, and software. [2]