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Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information.
Gladwell received an estimated US$1–1.5 million advance for The Tipping Point, which sold 1.7 million copies by 2006. [16] In the wake of the book's success, Gladwell was able to earn as much as $40,000 per lecture. [17] Sales increased again in 2006 after the release of Gladwell's next book, Blink. [18]
Malcolm Timothy Gladwell CM (born 3 September 1963) is a Canadian journalist, author, and public speaker. [2] He has been a staff writer for The New Yorker since 1996. He has published eight books.
In 2000, Malcolm Gladwell published the first of several bestselling books, "The Tipping Point," in which he applied the laws of epidemics to promote positive social change.
Gladwell’s other books include “Blink,” “Outliers” and “The Bomber Mafia.” He is also a longtime New Yorker staff writer and host of the podcast “Revisionist History.”
Malcolm Gladwell described intuition, not as an emotional reaction, but a very quick thinking. [5] He said that if an individual realized that a truck is about to hit him, there would be no time to think through all of his options and, to survive, he must rely on this kind of decision-making apparatus, which is capable of making very quick judgments based on little information. [6]