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  2. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]

  3. Presentation - Wikipedia

    en.wikipedia.org/wiki/Presentation

    Microsoft PowerPoint and Google Slides are effective tools to develop slides, both Google Slides and Microsoft PowerPoint allows groups to work together online to update each account as it is edited. Content such as text, images, links, and effects are added into each of the presentation programs to deliver useful, consolidated information to a ...

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  6. Profit Impact of Market Strategy - Wikipedia

    en.wikipedia.org/wiki/Profit_Impact_of_Market...

    The Profit Impact of Market Strategy [1] (PIMS) program is a project that uses empirical data to try to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing. Some of the most important strategic metrics are market share, product quality ...

  7. Advertising Research Foundation - Wikipedia

    en.wikipedia.org/wiki/Advertising_Research...

    The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, and sharing knowledge in the fields of advertising and mass media.It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies.

  8. Category:Marketing organizations - Wikipedia

    en.wikipedia.org/wiki/Category:Marketing...

    Data & Marketing Association; Destination Marketing Association International; Destination marketing organization; Direct Marketing Association (South Africa) Diving Equipment and Marketing Association

  9. Community organization - Wikipedia

    en.wikipedia.org/wiki/Community_organization

    Community organization is differentiated from conflict-oriented community organizing, which focuses on short-term change through appeals to authority (i.e., pressuring established power structures for desired change), by focusing on long-term and short-term change through direct action and the organizing of community (i.e., the creation of alternative systems outside of established power ...

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