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Visual masking involves surrounding a target image (here, the word "radio") with another image. Visual masking is a phenomenon of visual perception. It occurs when the visibility of one image, called a target, is reduced by the presence of another image, called a mask. [1] The target might be invisible or appear to have reduced contrast or ...
In type-A masking, the degree of masking is highest when prime and target follow each other at short SOAs, and decreases with SOA (purple). In type-B masking, the degree of masking is stronger at intermediate SOAs than at shorter or longer SOAs (red). Type-B time-courses can be obtained in metacontrast masking under specific stimulus conditions.
Iconic memory is the visual sensory memory register pertaining to the visual domain and a fast-decaying store of visual information. It is a component of the visual memory system which also includes visual short-term memory [1] (VSTM) and long-term memory (LTM).
Metacontrast and paracontrast involve both time and space. When one half of a circle is lit for 10 milliseconds (ms), it is at its maximal intensity. If the other half is displayed at the same time (but 20–50 ms later), there is a mutual inhibition: the left side is darkened by the right half ( metacontrast ), and the center may be completely ...
Priming is often considered to play a part in the success of sensory branding of products and connected to ideas like crossmodal correspondencies and sensation transference. Known effects are e.g. consumers perceiving lemonade suddenly as sweeter when the logo of the drink is more saturated towards yellow, [ 58 ] although this result has not ...
Saccadic masking, also known as (visual) saccadic suppression, is the phenomenon in visual perception where the brain selectively blocks visual processing during eye movements in such a way that neither the motion of the eye (and subsequent motion blur of the image) nor the gap in visual perception is noticeable to the viewer.
For IC production in the 1960s and early 1970s, an opaque rubylith film laminated onto a transparent mylar sheet was used. The design of one layer was cut into the rubylith, initially by hand on an illuminated drafting table (later by machine ()) and the unwanted rubylith was peeled off by hand, forming the master image of that layer of the chip, often called "artwork".
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