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Home Interiors and Gifts was a direct sales company specializing in decorating accessories, which were sold by more than 140,000 representatives through home parties in the United States, Canada, Mexico, and Puerto Rico. Highland Capital Management later owned a majority interest in the company. [1] The company is defunct since 2008.
European Home Retail (dissolved in 2007) Fortune Hi-Tech Marketing (dissolved in 2013) FundAmerica (bankrupt in 1990) [25] Holiday Magic (dissolved in 1974) House of Lloyd (a.k.a. "Christmas Around the World") (filed for Chapter 11 bankruptcy in 2002) Kleeneze (went into administration in 2018) The Longaberger Company (dissolved in 2018) [26]
The party plan is a method of marketing products by hosting what is presented as a social event at which products will be offered for sale. It is a form of direct selling.The primary system for generating sales leads for home party plan sales is the home party itself: the salesperson uses the home party business model as a source for future business by asking attendees if they would like to ...
House Party, Inc. is an experiential, word of mouth marketing company based in Irvington, New York that enables immersive hands-on interactions between consumers and brands. Founded in 2005, the company facilitates brand-sponsored “House Parties,” in-home events through which consumers and their invited guests can experience new products ...
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A combination of a recession and changing tastes in home decor reduced sales, which dropped from 2000's peak of $1 billion, to about $100 million in 2012. [10] In 2013, the company was taken over by a holding company CVSL, Inc., which later became JRJR Networks.
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