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However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.
From baseball to beauty! Alex Rodriguez teamed up with Hims & Hers to create a makeup product specifically for men. Say Cheese! See Machine Gun Kelly’s Colorful Smiley Face Manicure Read article ...
As pop idols in their 20s and so-called "flower boys" [3] have grown in popularity, the perception of men's makeup has changed. While it was once common for men who wore makeup to be associated with drag queens or homosexuality in western cultures, Korean male idols, although they are boyish in appearance, otherwise project masculinity. Men are ...
"Men's makeup will begin to have their own trends, brands and their own growth in their expression" as it becomes more popularized in western society, James says, arguing that straight men "still ...
When you're just starting to use makeup, it can be confusing to know what products you need to have in your collection. Follow this guide on the basics to get at Target so that you have every ...
Il Makiage was founded in 1972 by New York-based makeup artist Ilana Harkavi. [4] [5]In June 2017, L Catterton purchased a minority stake of the company for $29 million.
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