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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
The search terms a user enters into a web search engine to find content, services, or products are the words that should be used on the webpage to optimize for user intent. [ 3 ] Google can show SERP features such as featured snippets, knowledge cards or knowledge panels for queries where the search intent is clear.
So, for example, for a four-hundred word page about search engine optimization where "search engine optimization" is used four times, the keyword phrase density is (4*3/400)*100 or 3 percent. From a mathematical viewpoint, the original concept of keyword density refers to the frequency (Nkr) of appearance of a keyword in a dissertation.
Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B." [10] Knowledge of this form of search engine rankings has fueled a portion of the search engine optimization (SEO) industry commonly termed linkspam, where a company attempts to ...
Local search (optimization), a heuristic method for solving computationally hard optimization problems; Location search optimization (LSO), improving the visibility of a website through location-enabled devices; Search and optimization, searches that begin with some form of a guess and then refine the guess incrementally; Search engine ...
A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be completely reliable for accurate and ...
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