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In the 1990s, as the public worried about gang violence and "superpredators," DARE changed its iconic "DARE To Keep Kids Off Drugs" slogan to the clunkier "DARE To Resist Drugs and Violence."
T-shirts and other merchandise reading "D.A.R.E. To Keep Kids Off Drugs" became popular as an ironic item in drug culture and other countercultures starting in the 1990s. According to a report from Vice, the program's appealing logo and acronym may unintentionally suggest one should dare to experiment with drugs. [48]
Mountains of research show that drug education strategies of the 1980s and 90s were ineffective. Schools are hoping an updated approach will have more of an impact. D.A.R.E. didn’t work.
Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
"Winners Don't Use Drugs" is an anti-drug slogan that was included in arcade games imported by the American Amusement Machine Association (AAMA) into North America from 1989 to 2000. The slogan appeared during an arcade game's attract mode .
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Many urban legends and misconceptions about drugs have been created and circulated among young people and the general public, with varying degrees of veracity. These are commonly repeated by organizations which oppose all classified drug use, often causing the true effects and dangers of drugs to be misunderstood and less scrutinized.
Judge Gregory Bartlett, who started the first drug court in the area in 1998 and currently presides over Kenton County’s drug court, won’t allow Suboxone as part of a defendant’s treatment plan. His reasoning: defendants in his court “have to be off drugs.”