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The history of the Starbucks logo. That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren.
In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed mermaid, or siren as she's known in Greek mythology". [310] The logo has been significantly streamlined over the years. In the first version, [311] the Starbucks siren was topless and had a fully visible double fish tail. [312]
old starbucks logo The coffee giant's original logo features a twin-tailed topless mermaid known as a siren. The logo has evolved over the years, and her hair has become more strategically placed ...
The original Starbucks logo was somewhat crudely designed; it had been made from a wood carving, Co.Design reports. So when the image was revamped in 2011, the designers wanted to make the logo ...
The siren or mermaid with two tails and a crown, a heraldic symbol which inspired the Starbucks logo, is frequently identified as a melusine. [ 43 ] [ 44 ] However, this name and the link to Melusine seems to have originated in the late 19th century.
Another example of emotional design at Starbucks is the use of distinctive and recognizable branding elements, such as the green logo, the mermaid icon, and the signature cup design. These elements create a sense of familiarity and loyalty among customers, who often associate the Starbucks brand with a certain lifestyle or personality. [13]
Starbucks (SBUX), the world's largest coffee-shop chain, on Wednesday unveiled a new logo that retains its iconic green mermaid but no longer includes the word "coffee." It's meant to reflect the ...
Its logo features a circle of green and black with a figure at the centre, similar to the Starbucks logo, except with a man in a turban instead of a mermaid. [ 49 ] In March 2019, an investigation by the Directorate General of Anti Profiteering (DGAP) found Tata Starbucks guilty of profiteering ₹ 45.1 million (US$520,000) by not reducing the ...