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Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). [1] Web development can range from developing a simple single static page of plain text to complex web applications , electronic businesses , and social network services .
Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. [59] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined, builds a clearer and vaster impact than if used ...
Digital marketing was formally known as and referred to as 'online marketing', 'internet marketing', or 'web marketing'. Worldwide digital marketing has become the most common term and has taken off in the business industry, especially after the year 2013. However, in other countries like Italy, digital marketing is still known as web marketing ...
Overall, online representation of a business through websites as a result of web development has made an impact on modern day society. Web developing serves a platform to promote online marketing for a business allowing it to gain global exposure. Millions of online users are able to engage with their favorite businesses thanks to web ...
Web design encompasses many different skills and disciplines in the production and maintenance of websites.The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.
Web development – work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). [2] Web development can range from developing a simple single static page of plain text to complex web-based internet applications ( web apps ), electronic businesses , and social network services .
Web content development is the process of researching, writing, gathering, organizing, and editing information for publication on websites. Website content may consist of prose , graphics , pictures , recordings , movies , or other digital assets that could be distributed by a hypertext transfer protocol server , and viewed by a web browser .
With advancements in digital communications channels, marketing communications allow for the possibility of two-way communications where an immediate consumer response can be elicited. [8] Digital communications tools include: websites, blogs, social media, email, [9] mobile, and search engines as a few examples. It is important for an ...