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LegalShield started as Sportsman's Motor Club in 1972 in Ada, Oklahoma. [ 16 ] [ 8 ] [ 17 ] Harland Stonecipher (1938–2014) was the company's founding president and chief executive officer (CEO). [ 18 ] [ 19 ] The life insurance salesman from Ada, Oklahoma, created the "motor service club" after being in a car accident in 1969.
The company's membership plans are sold as employee benefits, through its multi-level marketing division, and direct to consumers. [21] Per the source: "It joins another company, LegalShield, that also sells legal insurance directly to consumers." Add to end: More than 34,000 companies offered LegalShield to employees as a voluntary benefit in ...
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