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  2. Drive reduction theory (learning theory) - Wikipedia

    en.wikipedia.org/wiki/Drive_reduction_theory...

    Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. [1] "Drive" is defined as motivation that arises due to a psychological or physiological need. [2] It works as an internal stimulus that motivates an individual to sate the drive. [3]

  3. Clark L. Hull - Wikipedia

    en.wikipedia.org/wiki/Clark_L._Hull

    These were drive, cue, response and reward and were based on Hull's drive reduction theory of learning. [19] They used a similar construct to Hull's theory, however, they proposed that any strong stimulus could have motivating or drive properties without essentially being tied to the need of that particular organism. [20]

  4. Drive theory - Wikipedia

    en.wikipedia.org/wiki/Drive_theory

    In psychology, a drive theory, theory of drives or drive doctrine [1] is a theory that attempts to analyze, classify or define the psychological drives. A drive is an instinctual need that has the power of driving the behavior of an individual; [ 2 ] an "excitatory state produced by a homeostatic disturbance".

  5. Reactive inhibition - Wikipedia

    en.wikipedia.org/wiki/Reactive_inhibition

    Reactive inhibition is a phrase coined by Clark L. Hull in his 1943 book titled Principles of Behavior.He defined it as: Whenever any reaction is evoked in an organism there is left a condition or state which acts as a primary negative motivation in that it has an innate capacity to produce a cessation of the activity which produced the state.

  6. Desensitization (psychology) - Wikipedia

    en.wikipedia.org/wiki/Desensitization_(psychology)

    Wolpe's "reciprocal inhibition" desensitization process is based on established psychology theories, including Clark Hull 's drive-reduction theory (which suggests that reducing a drive decreases anxiety) and Sherrington's concept of reciprocal inhibition (which proposes that certain responses can be inhibited by activating opposing responses. [6]

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  8. Excitation-transfer theory - Wikipedia

    en.wikipedia.org/wiki/Excitation-transfer_theory

    Dolf Zillmann began developing excitation-transfer theory in the late 1960s through the early 1970s and continued to refine it into the 21st century. [1] The theory itself is based largely on Clark Hull's notion of residual excitation (i.e., drive theory), Stanley Schachter's two factor theory of emotion, and the application of the three-factor theory of emotions.

  9. Content theory - Wikipedia

    en.wikipedia.org/wiki/Content_theory

    Created by Clark Hull and further developed by Kenneth Spence, the theory became well known in the 1940s and 1950s. Many of the motivational theories that arose during the 1950s and 1960s were either based on Hull's original theory or were focused on providing alternatives to the drive-reduction theory, including Abraham Maslow's hierarchy of ...