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2010 BBDO opened a marketing strategy office named Batten & Company in New York. [24] 2011 BBDO Worldwide won Network of the Year at Cannes again, for an unprecedented five consecutive years. 2011 BBDO Worldwide named Global Agency of the Year by Adweek. [25] 2014 BBDO NY named Creativity's Agency of the Year on AdAge's Agency A-List. [26]
Thompson rapidly became their best salesman, purchasing the company in 1877 and renaming it the James Walter Thompson Company. Realizing that he could sell more space if the company provided the service of developing content for advertisers, Thompson hired writers and artists to form the first known Creative Department in an advertising agency.
VMLY&R was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923.
Pages in category "Defunct companies based in New York City" The following 200 pages are in this category, out of approximately 205 total. This list may not reflect recent changes .
Benton & Bowles (B&B) was a New York–based advertising agency founded by William Benton and Chester Bowles in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius to become D'Arcy Masius Benton & Bowles in 1985, and continued business until a reorganization in 2002.
mcgarrybowen is an advertising agency founded in 2002 by John McGarry, former president of Young & Rubicam, Stewart Owen, former chief strategic officer of Young & Rubicam, and Gordon Bowen, a former executive creative director at Ogilvy & Mather and Young & Rubicam and who together until 2008 held roughly 90% of the company. mcgarrybowen was acquired for an undisclosed amount by Dentsu in ...