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Sears offered roughly 370 models over the 32 years it sold houses by catalog, with an average of 80 to 100 models in each catalog. The models offered in each catalog varied each year, with some models remaining over long periods, and others appearing in only a few catalogs. In the early years, the models were identified with numbers.
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Spiegel Spring/Summer 1958 Catalog. Spiegel was an American direct marketing retailer founded in 1865 by Joseph Spiegel.Spiegel published a catalog, like its competitors Sears, Aldens, and Montgomery Ward, which advertised various brands of apparel, accessories, and footwear, as well as housewares, toys, tools, firearms, and electronics.
Aldens was founded by Benjamin J. Rosenthal [1] in 1889 in Chicago under the name Chicago Mail Order and Millinery Company and was incorporated on December 15, 1902. [2] The company primarily sold fashion apparel and accessories for women and men via its catalog. [2] In 1906, the name was changed to Chicago Mail Order Company. [2]
Since the company's founding, the mail order catalog has been its main method of marketing. Early catalogs featured lingerie-clad models holding violins and glasses of sherry. [162] Catalog marketing shifted towards female models accompanied by men for several years in the 1980s, a practice that was eventually abandoned by 1991. [162]
After leaving the wholesale business, they opened Service Merchandise, Inc., the first of what evolved into a chain of catalog showrooms. It opened in 1960 at 309 Broadway in downtown Nashville, Tennessee. [1] Older logo mainly used in the 1970s–1985. During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer.
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Grenadier Models published a product catalog in 1978, 1979, 1982 and annually from 1985 to 1994. Separate European catalogs were published in 1985, 1994, and perhaps other years as well. Their products were discussed in the Grenadier Bulletin, a magazine which also contained games, comics, short-stories, and puzzles. The bulletin was published ...