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  2. Bounce rate - Wikipedia

    en.wikipedia.org/wiki/Bounce_rate

    Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. It is then represented as a percentage of total visits. Bounce rate is a measure of "stickiness." The thinking being that an effective website will engage visitors deeper into the website thus encouraging visitors to continue with their ...

  3. Bounce rate: the percentage of visitors who leave your website after viewing only one page. Other Metrics to Consider Email open rates and click-through rates: Measure the effectiveness of your ...

  4. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Exit rate/% exit - A statistic applied to an individual page, not a website. The percentage of visits seeing a page where that page is the final page viewed in the visit. The percentage of visits seeing a page where that page is the final page viewed in the visit.

  5. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.

  6. Alexa Internet - Wikipedia

    en.wikipedia.org/wiki/Alexa_Internet

    On March 31, 2009, Alexa revealed a major website redesign. The redesigned site provided new web traffic metrics, including average page views per individual user, bounce rate (the rate of users who come to and then leave a webpage), and user time on the website. [21]

  7. Traffic exchange - Wikipedia

    en.wikipedia.org/wiki/Traffic_exchange

    The bounce rate is calculated by the average rate a visitor stayed on the site. So whereas the traffic exchange sites increase the site visit rate, on the other hand they also increase the bounce rate. A higher bounce rate generally harms SEO performance, so using a traffic exchange comes with risks as well.

  8. Conversion tracking - Wikipedia

    en.wikipedia.org/wiki/Conversion_tracking

    Conversion rate: the ratio of orders to visitors [2] Drop-off rate: the ratio of users that started processes but did not finish [ 3 ] Clickthrough rate : the ratio of total visitors with exposure to an advertisement, over those visitors who clicked through to the website [ 4 ]

  9. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising rates, selected US TV programs, 2010 [125] Program/ Network Network Broadcast Day / Time Rate (per 30 second spot) American Idol * Fox Day not stated, prime-time $360,000 – $490,000 Sunday Night Football: NBC Sunday, prime-time $435,000 Family Guy: Fox Sunday, prime-time $215,000 Saturday Night College Football: ABC Saturday ...