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Here are five tactics retailers use to get you to spend more, according to the U.S. Public Interest Research Group (PIRG), a consumer advocacy group. Creating a false sense of urgency
Aron Ezra, CEO of marketing software company OfferCraft, recently published a list of common psychological tricks retailers use to drive sales.
Grocery stores also entice customers to buy prepared foods by placing pre-made meals and food around the perimeter of the store. Like pre-cut produce, many customers might end up paying for the ...
The average American shopper plans to spend more than $900 on gifts this holiday season, according to a new poll from Gallup. Whether you're shopping for the kids or planning a staycation at home...
Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more. [2]
In winter people bundle up in warm layers and coats to keep warm, while in summer people wear less clothing to stay cooler in the heat. Seasonal shopping now revolves a lot around holiday sales and buying more for less. Stores need to get rid of all of their previous seasonal clothing to make room for the new trends of the upcoming season. [40]
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