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Mazda had used a number of different marques in the Japan market, including Autozam, Eunos, and Efini, although they have been phased out. In the early 1990s Mazda almost created a luxury marque, Amati , to challenge Acura , Infiniti , and Lexus in North America, but this never happened, leaving the near-luxury Millenia to the Mazda brand.
Template:Mazda road car timeline 2020 to date; Template:Mazda RX This page was last edited on 16 November 2022, at 09:40 (UTC). Text is available under the Creative ...
In the late 1980s, Mazda began expansion of dealerships in Japan. The idea was to create "a familiar car shop in your city" (あなたの街の身近なカーショップ; Anata no machi no midjikana kāshoppu) and network of dealerships, centred around small and medium-sized maintenance shops and used car dealers. In part of this brand ...
Amati was a proposed luxury brand announced by Mazda in August 1991 [1] as part of Mazda's expansion plan with the launch of the Autozam, Eunos, and ɛ̃fini marques in hopes of becoming Japan's 3rd largest automaker.
For example, the Mazda N family used by the Mazda Miata started at NA and was updated in 1998 to NB and in 2006 to NC. The 2016 and newer MX-5s are designated ND. Mazda generally starts car model codes at the letter "A", but van and truck variants often get different names, usually starting at "V".
Mazda finished the 1980s the same way as the 1970s, with an image-building sports car. The Miata was another halo car for the company, kicking off an industry boom in the sports car segment. The third-generation RX-7, introduced in 1993, was much liked, but few were sold, causing an end of the model's importation just three years later.