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Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
In 2009, the same publisher produced The LEGO Book, which was sold within a slipcase along with Standing Small: A celebration of 30 years of the LEGO minifigure, a smaller book focused on the minifigure. In 2012, a revised edition was published. Also in 2009, DK also published books on Lego Star Wars and a range of Lego-based sticker books. [139]
Lego releases its first building "system" of the Town Plan along with 27 other sets. [3] Lego bricks begin selling better, but are not yet the core Lego product. Lego first exports toys to Sweden. Godtfred Kirk Christiansen demonstrates the Lego bricks at a toy fair in Nuremberg, Germany. First Lego trees are released. 1956:
Or that even more recently, Lego Group, a Danish company founded in 1932, appeared in jeopardy.. According to David C. Robertson, author of the Lego history "Brick by Brick," the company foundered ...
Ole Kirk Christiansen (born Ole Kirk Kristiansen; [a] 7 April 1891 – 11 March 1958) was a Danish carpenter. In 1932, he founded the construction toy company Lego, later known as The Lego Group.
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
The book was listed by Forbes as one of their staff choices for "The Best Books Of 2013". [1] Johnny Davis, writing for The Guardian in 2017, mentioned that the book "has become a set business text", with Sony, Adidas and Boeing "said to refer to it", as the company's revival "has been called the greatest turnaround in corporate history".
British LEGO Ltd. was set up in late 1959 and the first sets were sold the following year, three years following Page's death. LEGO eventually acquired the residual rights to the Kiddicraft brick designs from Page's descendants in 1981 [18] ahead of legal suits it filed against other plastic building toys made by Tyco and others.