Ad
related to: global business review journal on marketing research
Search results
Results From The WOW.Com Content Network
The Global Business Review [2] is a peer-reviewed academic journal covering all aspects of management. Global Business Review is published once in two months (Bi-monthly) by International Management Institute [3] in association with SAGE Publications. [4] It is edited by Professor Kakali Kanjilal. [5]
He has published his research in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Psychometrika, Management Science, Academy of Management Journal, Strategic Management Journal and Harvard Business Review. Steenkamp's research deals with the various elements of marketing strategy (product ...
Among his authored works are publications in academic journals, including Journal of World Business, Journal of Business Ethics, [3] British Journal of Management, [4] Journal of Business Research, [5] International Business Review, [6] and European Journal of Marketing [7] as well as books such as Contemporary Challenges to International ...
Marketing research is often partitioned into two sets of categorical pairs, either by target market: Direct or Business-to-consumer (B2C) marketing research, and; Business-to-business (B2B) marketing research. Or, alternatively, by methodological approach: Qualitative marketing research, and; Quantitative marketing research.
J. Journal of Advanced Manufacturing Systems; Journal of Advances in Management Research; Journal of Advertising; Journal of African Business; Journal of Applied Corporate Finance
The following is a list of major and notable scholarly journals in international business. The list is not comprehensive, as there are many other journals that are published. The list contains most of the prominent journals in the field. Corporate Governance: An International Review; Cross-Cultural Research; European Journal of International ...
Harvard Business Review began in 1922 [6] as a magazine for Harvard Business School. Founded under the auspices of Dean Wallace Donham, HBR was meant to be more than just a typical school publication. "The paper [HBR] is intended to be the highest type of business journal that we can make it, and for use by the student and the business man. It ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research . [ 1 ] [ 2 ] [ 3 ] According to the Journal Citation Reports , the journal has a 2020 impact factor of 5.000. [ 4 ]