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The DeSoto marque was founded by Walter Chrysler on August 4, 1928, to compete with Pontiac, Studebaker, Hudson and Willys in the mid-price class. Introduced for the 1929 model year, DeSoto served as a lower-priced version of Chrysler products, with Dodge positioned above DeSoto, while Plymouth was added as the entry-level product of the ...
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DeSoto Airstream (1935–1936) DeSoto Series S (1937–1942) (S-1 through S-10, except the Airstream and Airflow) DeSoto Custom (1946–1952) DeSoto Deluxe (1946–1952) DeSoto Diplomat (1946-1961) DeSoto Firedome (1952–1959) DeSoto Powermaster (1953–1954) DeSoto Fireflite (1955–1960) DeSoto Adventurer (1956–1960) DeSoto Firesweep (1957 ...
The 1953 Firedome was introduced just prior to DeSoto's 25th Anniversary in 1953, and arrived as the new top series, displacing the Custom nameplate which was retired at the end of the 1952 model year. The entire De Soto model lineup was restyled and Firedome prices started at US$2,740 ($31,203 in 2023 dollars [2]). During the 1953 model year ...
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The DeSoto Six was first introduced in 1929 and was badge engineered from the 1929 Chrysler Six Series 62 with the same 109.75 in (2,788 mm) wheelbase, while it offered a smaller 174.9 cu in (2.9 L) Chrysler I6 with an overall length of 169 in (4,293 mm). It was offered in four two-door sedan configurations and three four-door sedan body styles.
1950 DeSoto Suburban ad. The DeSoto Suburban is an automobile produced by DeSoto from 1946 through the 1954 model year. The Suburban was a continuation of DeSoto's long-wheelbase models, first introduced in 1946. While in production, the Suburban was available under the DeSoto Deluxe, Custom and Powermaster model designations.
The Fireflite was introduced in 1955 as De Soto's top trim package of the DeSoto Firedome.It was wider and longer than the Firedome and it came equipped with a hemispherical cylinder head, 291 cubic inch displacement (4.8L) V8 engine producing 200 hp when equipped with the 4 barrel carburetor (149 kW) and PowerFlite automatic transmission.