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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
The software that De Valk created runs on more than nine million websites and on 11.4% of the top million sites in the world. [11] On WordPress, the De Valk SEO software has been downloaded five million times. Michael David, the author of WordPress Search Engine Optimization (2015), referred to it as "the granddaddy of all SEO plugins". [12]
Lighthouse is an open-source, automated tool for measuring the quality of web pages developed by Google.It can be run against any web page, public or, requiring authentication.
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In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports search engine optimization (SEO) and content marketing. [1] [2] The platform also offers suggestions for optimizing digital marketing metrics and increasing revenue. [3] [4] [5] In 2018, it was announced that WeWork would acquire Conductor.
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