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The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and ...
Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...
David Johnson, Deutsch's student in the study of social psychology, with his brother Roger Johnson, a science educator, and their sister, educator Edye Johnson Holubec, further developed positive interdependence theory as part of their research and work in teacher and professional training at the Cooperative Learning Center at the University of Minnesota (founded in 1969).
Robert T. Craig "Communication Theory as a Field" is a 1999 article by Robert T. Craig, attempting to unify the academic field of communication theory. [1] [2]Craig argues that communication theorists can become unified in dialogue by charting what he calls the "dialogical dialectical tension", or the similarities and differences in their understanding of "communication" and demonstrating how ...
In terms of intergroup relations, he applied his formula of B = ƒ(P, E) - behavior is a function of the person and their environment - to group behavior. The theory behind this formula, which emphasizes that context shapes behavior in conjunction with an individual's motivations and beliefs, is a cornerstone of social psychological research. [4]
The theory presented in "Communication Theory as a Field" has become the basis of the book "Theorizing Communication" which Craig co-edited with Heidi Muller, [14] as well as being adopted by several other communication theory textbooks as a new framework for understanding the field of communication theory. [15] [16] [17] [18]
Books focusing on text and conversation theory have sold internationally [9] One to the largest and simplest contributions this theory provided the communication academic field was the ability to describe and characterize and organization. From this, people could better understand and fully construct and organization's identity.