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Following the sponsored Lego Hero Factory: Breakout event, the Roblox Corporation and The Lego Group originally had a deal to release another Lego-tie in event on the platform later that same year, but this time, to promote the Lego Star Wars: The Clone Wars line of sets from 2012, that were directly based on the 2008 CGI-animated series of the ...
The Lego Marvel Spider-Man Advent calendar is also down to $20 today. It features Spider-Man, Spider-Gwen, Miles Morales, and the Green Goblin, as well as a few other set pieces (like a web ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
The Lego Speed Champions theme was launched on 1 March 2015. The Lego Group announced a partnership with Ferrari, McLaren, Mercedes, and Porsche. As part of the marketing campaign, The Lego Group released six sets based on racing cars. Each set featured different racing cars such as Ferrari, McLaren, Mercedes, and Porsche.
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.
Before they build, Will announced that along with the trophy, money, and Lego Masters title, the winning team will have their final build turned into a real Lego set. During the build, Will brought the builders' families, and announced that the winning build will be put on display at the Lego flagship store in New York City.
The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded in 1932, by Ole Kirk Christiansen. [7] The name Lego is derived from the Danish phrase leg godt, meaning "play well".
Mega Brands has won 14 cases launched by competitor Lego regarding its Mega Bloks. The Lego Group has filed lawsuits against Mega Bloks, Inc. in courts around the world on the grounds that Mega Bloks' use of the "studs and tubes" interlocking brick system is a violation of trademarks held by Lego. [17]