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After working with the company for two years, he used a loan from his father to buy a 40% holding in the company, which changed its name to Diesel, and marketed jeans under the Diesel brand and many others. [10] Rosso bought out Goldschmied's interest in the Diesel brand name in 1985 for US$500,000, becoming the sole owner of the company. [10]
The indication that women's choice of jeans or clothing is indicative of consent sparked widespread outrage and protest [7] starting with Italian government officials. The day after the decision, members of the Italian Parliament protested by wearing jeans and holding placards that read "Jeans: An Alibi for Rape", [8] no male members of the Italian Parliament participated. [4]
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Gas Jeans (S.p.A.), sometimes stylized as GAS, is a leading premium apparel and denim brand owned by Grotto S.p.A., run by the Grotto family in Italy. The company was founded by Claudio Grotto in the early 1970s. Today, it operates in more than 56 countries, with more than 3,000 stores. [1] [2] GAS targets its products at the youth segment.
Adriano Goldschmied (born 1944, Trieste, Italy) is an Italian fashion designer who focuses on denim jeans. He is known as "the Godfather of denim" [1] and is the originator of "premium denim". [2] The founder of Diesel, [3] he also created Replay, Gap 1969, Agolde, [4] Goldsign, [5] and AG Adriano Goldschmied.
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