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  2. Design principles - Wikipedia

    en.wikipedia.org/wiki/Design_principles

    The top image has symmetrical balance and the bottom image has asymmetrical balance. Symmetry; Asymmetrical balance produces an informal balance that is attention attracting and dynamic. Radial balance is arranged around a central element. The elements placed in a radial balance seem to 'radiate' out from a central point in a circular fashion.

  3. Visual weight - Wikipedia

    en.wikipedia.org/wiki/Visual_weight

    The visual weight and the balance of a figure inserted in an image can be determined using the lightness of the figure, the lightness of the ground and their sizes and positions interactions in the composition visual. We establish that an image is totally balanced when the resultant force is located in the geometric center of the image.

  4. Formal balance - Wikipedia

    en.wikipedia.org/wiki/Formal_balance

    Formal balance, also called symmetrical balance, is a concept of aesthetic composition involving equal weight and importance on both sides of a composition. [1] [2 ...

  5. Visual design elements and principles - Wikipedia

    en.wikipedia.org/wiki/Visual_design_elements_and...

    Visual design elements and principles may refer to: Design elements; Design principles This page was last edited on 28 ...

  6. Composition (visual arts) - Wikipedia

    en.wikipedia.org/wiki/Composition_(visual_arts)

    In the visual arts, composition is often used interchangeably with various terms such as design, form, visual ordering, or formal structure, depending on the context. In graphic design for press and desktop publishing, composition is commonly referred to as page layout.

  7. Visual hierarchy - Wikipedia

    en.wikipedia.org/wiki/Visual_hierarchy

    A representation of hierarchical feature extraction and combination in the visual system. Visual hierarchy, according to Gestalt psychology, is a pattern in the visual field wherein some elements tend to "stand out," or attract attention, more strongly than other elements, suggesting a hierarchy of importance. [1]