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The posters used are typically made of a lightweight paper and printed using flexography, digital printing and screen printing.Modern printing techniques enable the posters to feature full-colour designs, halftones, and photographs, making them popular for advertising concerts, political messages, commercial advertisements and special events.
Print design also plays a crucial role in publishing, including book covers, magazine layouts, and official documents. Print design remains prevalent in society through all forms of communicative design. The importance of printed visual design was highlighted during the First World War, as posters helped to inform and instruct the audience. [2]
Poster advertising, proposing a travel destination, or simply artistically articulating a place have been made. An example is the Beach Town Posters series, a collection of Art Deco travel posters of American beach resorts that epitomise the advertising style of the 1920s and 1930s.
Broadsides were a very popular medium for printing topical ballads starting in the 16th century. Broadside ballads were usually printed on the cheapest type of paper available. Initially, this was cloth paper, but later it became common to use sheets of thinner, cheaper paper (pulp). In Victorian era London they were sold for a penny or half-penny.
The artist-designer Jules Chéret (1835–1932) was a notable early creator of French Art Nouveau posters. He helped turn the advertising poster into an art form. The son a family of artisans, he apprenticed with a lithographer and also studied at the École nationale supérieure des arts décoratifs.
New York Public Library page on printing Archived 2017-12-30 at the Wayback Machine, includes an example Archived 2017-12-30 at the Wayback Machine in which 38 progressive proof prints are made with 19 stones to produce the final print. Temple University Libraries discussion and World War I poster examples.
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