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Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.
The management can reach their goals and objectives through the help of an effective communication. The role of communication is not only crucial between management and employees within the organization but also in the interaction and relationship between the management and the organization's external stakeholders.
To bring the benefits of international engagement to American citizens and institutions by helping them build strong long-term relationships with their counterparts overseas; To advise the President and U.S. government policy-makers on the ways in which foreign attitudes will have a direct bearing on the effectiveness of U.S. policies. [14]
HPOs streamline information sharing across all levels of the organization. Information sharing is streamlined via communications channels set up with state of the art information technology. [3] Internal communication is interactive and open exchange is rewarded. Typically, HPOs implement innovative ICT networks within their organization. [3]
In an organization, communication occurs between members of different hierarchical positions. Superior-subordinate communication refers to the interactions between organizational leaders and their subordinates and how they work together to achieve personal and organizational goals [1] Satisfactory upward and downward communication is essential for a successful organization because it closes ...
Grapevine communication is quick and usually more direct than formal communication. An employee who receives most of the grapevine information but does not pass it onto others is known as a dead-ender. An employee that receives less than half of the grapevine information is an isolate. Grapevine can include destructive miscommunication, but it ...
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Gore cited the long-term goal to "change the very culture of the federal government," and designated "optimism" and "effective communication" as the keys to success. [11] The report noted that successful organizations—businesses, city and state governments, and organizations of the federal government—do four things well.