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Soichi Masubuchi (増淵宗一, Masubuchi Sōichi), in his work Kawaii Syndrome, claims "cute" and "neat" have taken precedence over the former Japanese aesthetics of "beautiful" and "refined". [14] As a cultural phenomenon, cuteness is increasingly accepted in Japan as a part of Japanese culture and national identity.
Collegiate Gothic architecture is a popular theme within the aesthetic.. The fashion of the 1930s and 1940s features prominently in the dark academia aesthetic, particularly clothing associated with attendance at Oxbridge, Ivy League schools, and prep schools of the period.