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The design of Squares packets have changed several times. [6] The design during the 1980s emphasised that they had 25% lower fat than regular crisps and the packaging of the salt and vinegar Squares was a much lighter shade of blue than what is currently used. [7]
The Walkers family sold the business in 1970 to American food producer, Standard Brands. [11] In 1989, Walkers was acquired by PepsiCo, owners of US snack brand Frito-Lay. [12] [13] The Walkers factory in Leicester, the largest crisp production plant in the world, produces over 11 million bags of crisps per day, using about 800 tons of potatoes.
In June 2023, a "Wotsits Really Cheesy" flavour of Walkers Crisps was released for a limited time only. [22] In March 2024, the Flamin' Hot flavour for all Wotsits varieties was renamed to "Sweet and Spicy Flamin' Hot" to avoid confusion with Walkers' "Extra Flamin' Hot" brand, of which a new Wotsits Crunchy flavour was released for the range. [23]
Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American food company that manufactures, markets, and sells snack foods.It began in the early 1930s as two companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay.
In February 2011, Quavers packaging updated to a brighter bag colour with the Walkers logo on the packets again. After a while, the brand was sold in simply Cheese flavour. In July 2013, the six-packs were reduced in size removing 30% of the wrapping but keeping the same amount of bags inside.
In 2009, Bluebird Foods teamed up with The Rock radio station and rebranded "The People's Chip" campaign from Australia's radio presenter duo Hamish & Andy.In Australia, the chip flavour as voted for by listeners was gravy, while in New Zealand the flavour selected was marmite and cheese – a flavour already produced by Walkers in the UK, who have the same parent company as Bluebird Foods.