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Free refills are seen as a good way to attract customers to an establishment, especially one whose beverages are not their primary source of income. [1] Due to the extremely low cost of fountain soft drinks (especially the beverage itself, not including the cost of the cup, lid and straw), often offering a profit margin of 80-82%, establishments tend to offer free refills as a sales gimmick. [3]
The goal of the renovation is to create a setting to win back customers, particularly young adults and families, and even attract a new type of customer who likes to linger throughout the day. The restaurants are being designed with three key zones: a fast zone, a social zone and a "linger" zone.
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The greater push toward online and digital rewards comes as restaurants seek to attract new customers and retain existing ones as competition in the fast food space intensifies.
Enter a zip code to search for offers near. Click Search. Click Redeem Now for the restaurant offer you'd like. Click Redeem to confirm. Your restaurant offer certificate will be saved to the Restaurant certificates area of your account, where you can view and print it.
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The nearly indigent "free lunch fiend" was a recognized social type. An 1872 New York Times story about "loafers and free-lunch men" who "toil not, neither do they spin, yet they 'get along'", visiting saloons, trying to bum drinks from strangers: "Should this inexplicable lunch-fiend not happen to be called to drink, he devours whatever he can, and, while the bartender is occupied, tries to ...