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Ridestore AB is an online-focused retailer of snowboard, ski, and outdoor apparel and streetwear, founded in 2006. [1] [2] Ridestore AB is a privately held company based in Gothenburg, Sweden which serves Europe and North America under three brand names.
Snowboard boots are mostly considered soft boots, though alpine snowboarding uses a harder boot similar to a ski boot. A boot's primary function is to transfer the rider's energy into the board, protect the rider with support, and keep the rider's feet warm. A snowboarder shopping for boots is usually looking for a good fit, flex, and looks.
Burton Snowboards is a privately-owned snowboard manufacturing company that was founded by Jake Burton Carpenter in 1977. [ 2 ] [ 3 ] The company specializes in products aimed at snowboarders , such as snowboards, bindings , boots , outerwear, and accessories.