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Modcloth was founded in 2002 by Susan Gregg Koger and Eric Koger. Susan and Eric were students at Carnegie Mellon University and launched ModCloth as a website to sell used vintage dresses. [4] ModCloth grossed $18,000 in revenue in 2005 and received its first round of seed funding in 2008. [5]
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Modcloth also held another competition in which they supplied the New York City Weardrobe community with a vintage black Modcloth dress (called the "Weardrobe Dress") and asked the members to come up with ways to style it. [11] The dress was a simple black garment and contestants submitted photos of how they would style an outfit around that piece.
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