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Propel Fitness Water was introduced in 2002 by Gatorade. [2] In 2005, Gatorade introduced Propel Calcium. [3] [4] In the summer of 2006, Gatorade introduced Propel powder packets: a dry powder mix of Propel, where the contents of a powder packet are added to a 500 ml (16.9 oz) bottle of water. Propel powder with calcium launched in January 2010.
In 2010, Gatorade re-branded a number of its products. [36] Original Gatorade was initially re-labeled as Gatorade G. Gatorade Rain was re-labeled as No Excuses. Gatorade AM was re-labeled Shine On; Gatorade X-Factor was relabeled as Be Tough, and Gatorade Fierce was relabeled Bring It. However, these names were short-lived, as a 2% decline in ...
Gatorade, which was branded at the University of Florida in 1965, was the first commercially available sports drink in the United States. It now holds a commanding share of the market. As of 2011, Gatorade held a 70% market share compared to Powerade's 28.5%. [9] All Sport is a competitor marketed by All Sport, Inc. and distributed by Jel Sert.
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In the 2006 film Employee of the Month, Vince Downey (played by Dax Shepard) drinks Sobe Nirvana with a Gatorade twist cap. Starting in 2007, SoBe sponsored the Chicago Rush cheerleaders of the Arena Football League. The Rush dance team was called the SoBe Adrenalin Rush Dancers. In 2008 & 2009, SoBe had Super Bowl ads in support of SoBe Lifewater.
Loft ran a network with 115 stores across the Mid Atlantic at the time of Guth's acquisition. Guth used Loft's labs and chemists to reformulate the Pepsi syrup recipe, and he used his position as president of the company to replace Coca-Cola with Pepsi Cola at Loft's shops and restaurants. Guth also used Loft resources to promote Pepsi, and ...