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Marlboro Friday refers to April 2, 1993, when Philip Morris announced a 20% price cut to their Marlboro cigarettes to fight back against generic competitors, which were increasingly eating into their market share.
In 1976, Marlboro became the leading brand in the U.S.; Morris operated as the largest seller of tobacco in the U.S. and the second-largest in the world. In 2001, Kraft Foods launched an initial public offering (IPO) for 11.1% of the company that took in $8.7 billion, making it the second-largest IPO in American history at the time.
These were also marginally successful, and remain on the market today. In 1993, a 10-pack version of Lights 100's was introduced, with 10 cigarettes per pack, costing approximately half the price of a 20-pack. This entry had limited success and came under attack from critics; it was ultimately withdrawn.
The Marlboro 500 at California Speedway on October 31 was the final race of the 1999 season, and was scheduled to be Moore's last race with Forsythe Racing before moving to Penske in 2000. [81] On the morning of the day before the race, [ 82 ] he was knocked off his motor scooter by a paddock vehicle in the hospitality area because its driver ...
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On Sept. 16, or “916 Day” as it is known in Sacramento, the Kings announced they would light the beam outside Golden 1 Center every time the team wins a game, at home or on the road.
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