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In 1984, Grafton-Fraser launched its Grafton & Co. Store which was an upscale menswear specialty retailer featuring high fashion sportswear and casual clothing. Faced with the recession of the early 1990s, Grafton-Fraser was forced to re-evaluate its operational strategy, reinventing itself centered on its key strength in the men's apparel ...
The reason for this decline in sales is the fact that people view khakis as a more corporate and office article of clothing. [7] The brand tried to revamp the pants by new marketing strategies. They emphasized the "Dockers lifestyle" by showing ads depicting the various products for work, dress, casual weekends, and golf.
At the time, Casual Male was the largest specialty retailer of men's clothing in the U.S. big and tall market. After completing the acquisition, the newly formed Casual Male Retail Group, Inc elected to focus on those stores, selling off their other businesses and assuming the Casual Male name. [9]
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In men's wear, there were two distinct periods in the 1920s. Throughout the decade, men wore short suit jackets, the old long jackets being used merely for formal occasions. In the early 1920s, men's fashion was characterized by extremely high-waisted jackets, often worn with belts.
Westport Big & Tall is an American retail company with a national catalog and worldwide e-commerce business selling specialized clothing for big and tall men. Westport Big & Tall is the largest privately held big and tall retailer in the world, an industry that has seen sustained growth in response to growing populations of men over six feet two inches (188 cm) or waist sizes over 40 inches ...
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