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  2. Glossary of literary terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_literary_terms

    Also apophthegm. A terse, pithy saying, akin to a proverb, maxim, or aphorism. aposiopesis A rhetorical device in which speech is broken off abruptly and the sentence is left unfinished. apostrophe A figure of speech in which a speaker breaks off from addressing the audience (e.g., in a play) and directs speech to a third party such as an opposing litigant or some other individual, sometimes ...

  3. Tagline - Wikipedia

    en.wikipedia.org/wiki/Tagline

    The term is used in computing to represent aphorisms, maxims, graffiti or other slogans. In electronic texts , a tag or tagline is short, concise sentences in a row that are used when sending e-mail instead of an electronic signature .

  4. Epithet - Wikipedia

    en.wikipedia.org/wiki/Epithet

    An epithet (from Ancient Greek ἐπίθετον (epítheton) 'adjective', from ἐπίθετος (epíthetos) 'additional'), [1] also a byname, is a descriptive term (word or phrase) commonly accompanying or occurring in place of the name of a real or fictitious person, place, or thing.

  5. Descriptivist theory of names - Wikipedia

    en.wikipedia.org/wiki/Descriptivist_theory_of_names

    In the philosophy of language, the descriptivist theory of proper names (also descriptivist theory of reference) [1] is the view that the meaning or semantic content of a proper name is identical to the descriptions associated with it by speakers, while their referents are determined to be the objects that satisfy these descriptions.

  6. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .

  7. Text types - Wikipedia

    en.wikipedia.org/wiki/Text_types

    The common structure or basic plan of narrative text is known as the "story grammar". Although there are numerous variations of the story grammar, the typical elements are: Settings – when and where the story occurs. Characters – the most important people or characters in the story.

  8. Stylistic device - Wikipedia

    en.wikipedia.org/wiki/Stylistic_device

    A simile is a comparison used to attract the reader's attention and describe something in descriptive terms. Example: "From up here on the fourteenth floor, my brother Charley looks like an insect scurrying among other insects." (from "Sweet Potato Pie," Eugenia Collier) Example: The beast had eyes as big as baseballs and teeth as long as knives.

  9. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]

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