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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
Unlike handcrafted cards, mass-produced printed greeting cards have been faced with competition from electronic greeting cards. Over seven billion greeting cards were sent in the US each year [citation needed]; greeting cards are a multibillion-dollar business. Many hobbyists taking advantage of the low setup costs of web-based selling and the ...
The staff grew from 4 to 120 people, and the line increased from holiday cards to include everyday greeting cards. In 1928, the company introduced the brand name Hallmark, after the hallmark symbol used by goldsmiths in London in the 14th century, and began printing the name on the back of every card. That same year, the company became the ...
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