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  2. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Another channel for direct digital marketing is in-product communication (or in-product marketing), which delivers marketing content directly to a user's internet-connected device or software application. In-product marketing content is often very similar to that of email marketing campaigns, but the segmentation and delivery is more targeted.

  3. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...

  4. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  5. Mass communication - Wikipedia

    en.wikipedia.org/wiki/Mass_communication

    Advertising, in relation to mass communication, is marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. Because advertising generally takes place through some form of mass media, such as television, studying the effects and methods of advertising is relevant to the study of ...

  6. Business communication - Wikipedia

    en.wikipedia.org/wiki/Business_communication

    Business-to-consumer communication, also known as direct-to-consumer, is when a company directly communicates with its consumers about product details or company information. The opposite is when a consumer leaves reviews on a product (or service), which may identify how the company could improve its product. Importance of external communication

  7. Social studies of marketing - Wikipedia

    en.wikipedia.org/wiki/Social_studies_of_marketing

    But it is also seen as response to mainstream marketing management research which focuses on marketing as a series of tools and techniques devoid of social interactions. [1] The term "social studies of marketing" was first used to refer to a body of marketing theories by the economic sociologist Fabian Muniesa in his book Provoked Economy. [2]

  8. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.

  9. Shannon–Weaver model - Wikipedia

    en.wikipedia.org/wiki/Shannon–Weaver_model

    The Shannon–Weaver model is one of the first models of communication. Initially published in the 1948 paper "A Mathematical Theory of Communication", it explains communication in terms of five basic components: a source, a transmitter, a channel, a receiver, and a destination. The source produces the original message.

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