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Critics argue that the beverages are designed to appeal to younger buyers that are used to drinking caffeinated energy drinks. A 23.5-U.S.-fluid-ounce (690 ml) can of Four Loko contains either 6 or 12 percent alcohol by volume, depending on state regulations. [1] Another reason for drinks such as Four Loko's appeal to youth is the pricing. [3]
Four Loko, the company's most popular beverage, debuted in the United States market in 2005 and is available in 49 states, and in 21 countries including Ecuador, Guatemala, Paraguay, The Bahamas, Peru, Mexico, Colombia, Bolivia, Honduras, El Salvador, Nicaragua, Costa Rica, China, Canada and some countries in Europe. [2]
Sen. Charles Schumer (D-N.Y.) said in a statement Tuesday that U.S. regulators have decided to ban caffeinated alcoholic beverage such as Four Loko, on the grounds that they are unsafe. Five ...
Four Loko is a popular alcoholic drink that is facing a growing backlash. Four states have banned it, and now the company has agreed to stop shipping Four Loko to New York. So what is this ...
What's happening with all the Four Loko and other caffeinated alcoholic beverages that the Food and Drug Administration deemed unsafe back in November? Well, at least some of them are being ...
Under pressure from special interest groups, which in turn put pressure on state governments, caffeine was later banned as well, with the drink's marketing to underage consumers and allegedly false statements being cited as reasons. [6] [7] In September 2010, Tilt was remade in a twenty four fluid ounce can similar to Four Loko.
According to its website, Four Loko is “a premium malt beverage” — which means it contains malted barley. The brand also lists “natural and artificial flavors” as ingredients on its site.
A caffeinated alcoholic drink is a drink that contains both alcohol (also known formally as ethanol) and a significant amount of caffeine. Caffeine, a stimulant, masks some of the depressant effects of alcohol. [1] However, in 2010 and 2011, this type of drink faced criticism for posing health risks to its drinkers.