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Prospect (marketing), a marketing term describing a potential customer Prospect (sports) , any player whose rights are owned by a professional team, but who has yet to play a game for the team Prospect (mining) , a particular geological area on which searching for minerals or fossils is commonly carried out
A prospect is an organization or potential client who resembles a seller's Ideal customer profile (ICP), but has not yet expressed interest in their products or services; accordingly a qualified lead is an organization or potential client which has expressed interest in the products or services of the seller.
The aim of prospecting is to increase the likelihood that sales staff spend time with potential clients who have an interest in the product or service. Qualifying leads–After identifying potential customers, the sales team must determine whether prospects represent genuine potential customers. This part of the process is known as qualifying ...
Pages for logged out editors learn more. Contributions; Talk; Prospect (marketing)
Consideration Phase (Lead Nurturing): Prospects who have shown initial interest evaluate specific products or services, comparing features and benefits. Marketing efforts shift to nurturing these leads by providing targeted information that deepens the relationship and helps prospects make informed decisions.
Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4]
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.
Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. [1] The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority.