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The global beer market is on track to generate $688.4 billion in sales by 2020. So, in having just a couple of percentage points share of this market, a beer brand can be hugely lucrative.
Michelob Ultra moved up in the rankings last week, grabbing the second-place spot for best-selling beers in the U.S. Who else made the Top 10? What are America's most popular beer brands?
As of 2009, the top beer brands by market share were Bud Light (28.3%), Budweiser (11.9%) and Coors Light (9.9%). [46] Corona Extra is the No. 1 imported beer, followed by Heineken. 2009 figures show an overall decline in beer consumption from previous years, with only craft beer sales rising at a rate of 7–10%.
Best-selling brands. The Beck's Brewery in Bremen, Germany. Top ten best-selling German beer brands (2011–2012) [3] Brewery Output in 2012 in million hectolitres
Snow beer is the best-selling beer brand in the world, [4] [5] despite largely being sold only in China. [6] [7] However, Snow includes a large range of beers; when Budweiser, Bud Light and the other members of the Budweiser family are counted as a single brand, they easily top the sales charts with over 100 million hectoliters a year. [8]
In recent years the hierarchy of international beer brands has been massively shaken up by the increasing popularity of the alcoholic drink in China.