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The 100 Greatest TV Ads is a British TV entertainment programme that first aired on 29 April 2000 on Channel 4. It is part of the channel's 100 Greatest strand of programmes, and was presented by Graham Norton .
The adverts of 1970s and their catchphrase "For Mash get Smash" were voted television advert of the century by Campaign magazine, and second-best television advert of all time in a poll of April 2000 conducted by The Sunday Times and Channel 4, beaten by Guinness's Surfer advertisement from 1999.
St George is a multi-award-winning television commercial for the British soft drink, Blackcurrant Tango. [2] [3] [4] The commercial was created by Chas Bayfield and Jim Bolton at the UK advertising agency, HHCL + Partners and was directed by Colin Gregg at the production company Eclipse for the client David Atter at Britvic.
The advert has frequently been named one of Britain's most loved adverts. [2] In 2006 it was voted the nation's favourite advertisement of all time. [1] It was chosen as the best advert of the 1970s in a 2018 YouGov poll. [7] In 2019 it was named the most iconic and heartwarming advert of the past 60 years to that point. [8]
In 2006, ITV ranked the advertisement ranked at number 5 in its list of "ITV's Best Ads Ever 2", a list of the top 20 television advertisements ever broadcast on the channel. [8] In the commentary for the latter list, Orange Man is credited as a humorous precursor to happy slapping. [8]
The ad is often considered to be a British Airways classic, and it is ranked 62 on The 100 Greatest TV Ads television programme aired by Channel 4 in 2000. [4] This was a poll conducted by Channel 4 and The Sunday Times. It ranked higher on ITV1's "ITV's Best Ads Ever" programme aired in 2005, ranking at number 15. [5]
The 100 Greatest TV Ads: 2000 1 [6] ITV: United Kingdom ITV's Best Ever Ads 2005 6 [7] The Mirror: United Kingdom The Top Ten Greatest Ever Guinness Adverts 2009 * [8] Business Pundit United States The 10 Most Creative Commercials Ever 2011 6 [9] Empire: United Kingdom 15 Amazing Adverts from 15 Amazing Directors 2011 * [10] Adweek: United States
After the first two nearly identical ads, the American ads diverged into their own storyline. The campaign was a remarkable success, producing various tie-in products, including a novelisation entitled Love Over Gold by Susan Moody, a video compilation of the ads, and two music CDs. The ads had a notable effect on sales, increasing them over 50 ...