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Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
Dove is an American personal care brand owned by the Anglo-Dutch company Unilever. The products are sold in more than 150 countries and are offered for women , men , babies and children . Dove's logo is a silhouette profile of the brand's namesake bird .
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
The show featured work from 67 female photographers which led to the Real Beauty campaign. [3] The Dove Real Beauty campaign was conceived in 2004 during a three-year creative strategic research effort, conducted in partnership with three universities, led by Joah Santos. [4] The creative was conceived by Ogilvy Düsseldorf and London. [5] [6]
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Shower Shock is a peppermint scented glycerine soap that has been infused with caffeine. The manufacturer ThinkGeek claims that when the soap is used, caffeine is exuded in the lather to be absorbed through the user's skin . [ 1 ]
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