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2. Yahoo Native - Wikipedia

   en.wikipedia.org/wiki/Yahoo_Native

   Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo. Yahoo began offering this service after acquiring Overture Services, Inc. The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini. It handles advertising for both Yahoo and AOL properties, as well as other media outlets.

3. Yahoo Search - Wikipedia

   en.wikipedia.org/wiki/Yahoo_Search

   The new search engine results were included in all of Yahoo's websites that had a web search function. Yahoo! also started to sell the search engine results to other companies, to show on their own websites. Their relationship with Google was terminated at that time, with the former partners becoming each other's main competitors.

4. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engines developed business models to finance their services, such as pay per click programs offered by Open Text [10] in 1996 and then Goto.com [11] in 1998. Goto.com later changed its name [12] to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing.

5. Search syndication - Wikipedia

   en.wikipedia.org/wiki/Search_syndication

   Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages. [1] This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines. [2]

6. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked ...

7. List of mergers and acquisitions by Yahoo - Wikipedia

   en.wikipedia.org/wiki/List_of_mergers_and...

   Web search engine USA — Yahoo! Search [49] April 18, 2006: Meedio Digital video recorder USA — Yahoo! Go [50] September 27, 2006: Jumpcut.com Online video editing USA — Yahoo! Video [51] October 17, 2006: AdInterax: Online advertising USA — Yahoo! Search Marketing [52] November 16, 2006: Bix.com: Social media USA — Bix [53] November ...